A Stink Of Glamour Five large eye-catching block letters top the page: "SMELL". Below appears a puzzling, non-realistic picture of a nose printed in fluorescent purple, red, pink, and green. Smello Inc., a California-based perfume company, tries to sell its new line in a full-paged advertisement in Cosmopolitan. The advertisement stresses the sexy new scent of Smello's latest creation. The lower three-fourths of the page picture a rather strange collage of a nose and Masonic …
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…whole advertisement doesn't provide much specific information, just enough to know the scent types and how to find out more. But it does tickle the consumer's hopes of instant popularity. The picture makes the reader wonder about the mysterious fluorescent nose and its meaning. The small amount of writing and large drawing stresses sleek, sensual, artsy, and modern times. This magazine advertisement probably will attract some Cosmo readers to Smello line of perfume and colognes.