Explain why Siny Plc may attempt to discriminate on price and advise the company on the conditions necessary for implementing the strategy.

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Price discrimination can be defined as the differences in the ratio of price to marginal cost across buyers or unit of a good. One form of price discrimination is the practice of a firm charging multiple prices for the same good where the difference in price is not attributable to a corresponding difference in cost. Another form of price discrimination is the practice of a firm charging the same price for all units of the …

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…http://www.tutor2u.net/economics/content/topics/monopoly/types_of_price_discrimination.htm 3.<Tab/>A Anderton, Economics, 2nd Edition, Causeway Press 4.<Tab/>C Kathleen, D Coates, Price discrimination: Some Clarifications, Southern Economic Journal, Oct99, Vol. 66 Issue 2 5.<Tab/>D Besanko, Microeconomics: an integrated approach, New York Chichester Wiley 2002 6.<Tab/>N Gregory, Principles of Microeconomics,2nd Edition Harcourt College Publishers, 2001